Innovative skin care and cosmetics company

Paula's Choice
Company Overview

Unique content-driven ecommerce platform offering proprietary products, extensive skin care research, and exclusive reviews of more than 45,000 products from other brands.

Paula's Choice Website

Acquired

November 2012

Headquarters

Seattle, WA

Status

Current Investment

Add–On Acquisition Interests

Strong product brands that complement current product portfolio and fit the Paula’s Choice philosophy
Content providers that complement current content platform
Broader health & beauty focus that enable access to new channels and/or markets, both domestically and internationally

One Distribution background — Designer, marketer, and distributor of fresh, independent footwear and apparel brands with authentic skate heritage.

Enthusiast Auto Holdings background — Direct-to-enthusiast, digitally native platform that invests in and helps operate several of the most innovative brands in the performance automotive industry.

Rowmark background — Manufacturer of highly engineered extruded plastic sheet used for engraving and specialty applications